Our story

Deflaunt is a modern streetwear label born out of bold ideas and real stories — co-founded by Dhairya Jain and Vinayak Bait with one simple mission: to empower self-expression without saying a word.

Rooted in the spirit of rebellion and authenticity, Deflaunt was launched with a vision to challenge trends and bring meaning to minimalism. Every piece is designed to speak — about identity, about culture, and about owning your space unapologetically. Think luxury feel, raw edges, and fearless energy — all wrapped into everyday essentials.

Our name? It's a mindset — a way to un-flash the fake and deflaunt the noise. We believe streetwear isn't just fashion; it's a form of storytelling — where comfort meets confidence, and design meets depth.

From oversized staples to refined basics, Deflaunt merges clean aesthetics with cultural relevance. Each drop is a limited, thoughtful release that blends storytelling, street culture, and high-quality craftsmanship — created to resonate, not replicate.

THE FOUNDERS

Dhairya and Vinayak crossed paths as creatives, dreamers, and misfits — united by a common frustration: the lack of genuine, homegrown, quality streetwear in India that actually speaks to the new-gen mindset. They turned that frustration into fuel.

With Dhairya’s brand vision and storytelling and Vinayak’s creative direction and product eye, the duo crafted Deflaunt into more than just a label. It’s now a growing movement — one that celebrates raw narratives, the hustle behind the scenes, and the beauty of not fitting in.

Deflaunt isn’t trying to blend inIt’s built to stand out — just like you.